The brand White Star presents 3 separate but intertwining beauty segments on the Russian and international markets. The brand was founded in 2017 by Irina Kirsanova – a professional hair stylist and celebrity makeup artist with an incredible amount of creative experience in the beauty industry for over 15 years. During this time, Irina has worked with some of the most famous Russian and international celebrities, participated in commercials, music videos and worked on local television. The main motivating factor was not only her interest in the world of fashion and beauty, but her desire to make the process of applying makeup much easier not only for professionals, but also for beginners. She wanted to make products that she herself has always dreamed of. That is the reason why White Star has captured the hearts of many people in the decorative makeup market.

White Star Beauty Salon – the brand’s original project offers the latest trends in hair coloring, manicures, pedicures and makeup. After one year, White Star Beauty Salon was voted Moscow’s #1 beauty salon. The salon is equipped with the latest professional materials and uses only the most luxurious brands available on the market, such as ORIBE and La Biosthetique. Moreover, the salon founder, Irina Kirsanova, created her own hair coloring technique – Sunsation, which delivers a natural sun-kissed result.

White Star Beauty – a decorative makeup line featuring luxury, long–lasting, matte lipsticks and professional makeup brushes made of natural goat hair and birchwood. Over the past 3 years, the lipsticks have becomes favorites of dozens of local influencers and have been featured in magazines such as Cosmopolitan, PeopleTalk, Glamour, Hello Magazine, Bazaar and more.

White Star Academy – Irina’s latest production and the only one of its kind on the Russian market. White Star Academy is an online makeup school that offers a wide selection of personalized lessons where she passes her expertise in easy to follow videos. It was created for everyone who wants to learn to professionally apply makeup for their individual face and eye shape. White Star Academy is the perfect solution for those who want to become the best version of themselves.

Our Motto – Live.Love.Play.

Today’s modern woman plays many roles. She is a mother, a wife, a boss, an athlete, and a social butterfly. She is so busy every day that her beauty routine must be effortless but effective. White Star delivers exactly that.

Safety and Quality

The production of White Star Beauty products is located in California, which confirms their safety and quality that is in line with strict US laws. Long-lasting White Star Beauty Glam & Glorious Liquid Matte Lipstick represent the most popular palette of shades that can be mixed together to create new shades and add your own unique style to your makeup looks. After all, lipstick is an irreplaceable element of any makeup look, therefore, it should be not only high-quality, but also beautiful.


White Star Beauty long-lasting matte lipsticks are created using innovative technologies: at the base of which is a high concentration vitamin E, safe pigments and tripolymers for an incredible long-lasting effect. This ensures comfortable wear in any situation and in any weather, as well as a gorgeous appearance.